Task

With Senegal producing a new generation of start-ups with incredible potentials, Facebook decided to launch its initiative known as Boost Your Business to help these burgeoning entrepreneurs to further build for the next billion. As usual, Chain Reactions was briefed to manage the event, as well as handle the PR Amplification of the event across print and digital media.

Action

CRN effectively handled the media mobilisation and management at the event, and facilitated extensive media exploitation of the event, across print and digital media.

Results

CRN achieved extensive media coverage of the event, resulting in 107 news mentions across print and digital media.