What we do

We deliver strategic communication solutions
that enable marketing, communication,
and reputational goals.

Our name and philosophy embody INFLUENCE

We are driven to always influence. Whether that influence is a purchase decision, a behavioural change, or perhaps citizens’ buy-in of a new public policy, our work is driven by this single most important philosophy to stimulate business and communication goals.

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Industry Awards & Recognitions
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Programs to Date


We are client-focused and culture-centric.

Working closely with our clients to understand their goals and aspirations, we leverage a profound insight of culture and trends as the pivot of our operations and excel in providing exceptional solutions that deeply connect with their target audience and enable their business and reputational goals.

Understanding of the brief

Understanding of the market

Understanding of the target audience

Developing a strategy

Implementing the strategy

Measuring success

Building lasting relationships


Our expert and data driven articles to inform your business decisions.

    • Our Leadership Team

      Israel Opayemi

      MD/Chief Strategist

      Nkiru Oguadinma

      Executive Director, Growth

      Adekunle ‘Dixon Odukoya

      Senior Consultant, Insight & Strategy

      Yomi Martyns

      Senior Consultant

      Damilola Olujide

      Associate Consultant, Strategy & Business Development

      Ready to elevate your communication strategy to new heights?

      Israel Jaiye Opayemi is a seasoned strategist and crisis communications specialist who leads strategy development, issues advisory, government relations, and partnership building for key clients. He has held leadership positions in Image Savvy Limited and Wisdom Keys Nigeria before becoming the MD/Chief Strategist of Chain Reactions Africa.

      Opayemi holds a BA (Hons) Degree in Philosophy and a Master’s in Political Science from the University of Lagos. With over 26 years of experience, he has provided executive counsel to prominent public sector clients and built a strong network within Nigeria’s government and regulatory affairs spheres.

      Opayemi is a respected leader in the public relations industry and serves on multiple industry boards and associations.

      Nkiru is an accomplished Marketing Communication and Business Growth Expert with over 20 years of experience in the Banking, Healthcare, Insurance, Public Sector, and Marketing Communication Industry.

      She currently serves as the Executive Director, Growth at Chain Reactions Africa, following her previous role as Group Chief Operating Officer (GCOO) for RedSlate (Group) Limited. She had also held key leadership roles in organizations such as Verdant Zeal Marketing Communication Group, HYGEIA Group, AIICO Insurance Plc, and First City Monument Bank (FCMB).

      Nkiru is also a writer, author, transformational coach, and founder of The MADE Forum and the Boy-Child Transformation Centre. She holds an MBA, MSc. in Human Resource Management and Development, and a BSc. in Marketing, along with several certifications from reputable institutions.

      Adekunle is an experienced Creative Brand Strategist with a decade of expertise in developing compelling brand messages, strategies, and communications roadmaps.

      He holds an Economics degree from Lagos State University, a National Diploma in Accountancy from The Yaba College of Technology, and is a Chartered Marketer.

      He has worked with leading brands such as 9mobile, Facebook, First Bank Holdings, and many others across integrated marketing communications, including advertising, PR, digital marketing, and content production.

      Currently a Senior Strategist at Chain Reactions Nigeria, he leverages market data and customer behavior insights to raise brand awareness, drive customer growth, and enhance brand positioning.

      Damilola is an experienced strategic thinker in marketing communications, specializing in PR, brand strategies, and content creation. Her expertise spans various sectors such as FMCG, Financial Technology, NGOs, and Government Agencies.

      With a proven track record at SOL PR and LSF PR, she has managed accounts for notable brands including MultiChoice Nigeria, Pernod Ricard Nigeria, and the Big Brother Naija reality TV show.
      At Chain Reactions Africa, she serves as an Associate Consultant, driving business strategies and client management.

      Damilola holds a B.Sc. in History and International Studies and possesses certifications in Media Management, Marketing Strategy, and Advertising.

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