What we do

We deliver strategic communication solutions
that enable marketing, communication,
and reputational goals.

Our name and philosophy embody INFLUENCE

We are driven to always influence. Whether that influence is a purchase decision, a behavioural change, or perhaps citizens’ buy-in of a new public policy, our work is driven by this single most important philosophy to stimulate business and communication goals.

Years of Experience
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Industry Awards & Recognitions
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We are client-focused and culture-centric.

Working closely with our clients to understand their goals and aspirations, we leverage a profound insight of culture and trends as the pivot of our operations and excel in providing exceptional solutions that deeply connect with their target audience and enable their business and reputational goals.

Understanding of the brief

Understanding of the market

Understanding of the target audience

Developing a strategy

Implementing the strategy

Measuring success

Building lasting relationships


Our expert and data driven articles to inform your business decisions.

    • Our Leadership Team

      Israel Opayemi

      MD/Chief Strategist

      Nkiru Oguadinma

      Executive Director, Growth

      Ayoola Ogunyomi

      Senior Consultant, Insight & Strategy

      Vincent Anani

      Associate Consultant, Digital Strategy & Business

      Damilola Olujide

      Associate Consultant, Strategy & Business Development

      Ready to elevate your communication strategy to new heights?

      Israel Jaiye Opayemi is a seasoned strategist and crisis communications specialist who leads strategy development, issues advisory, government relations, and partnership building for key clients. He has held leadership positions in Image Savvy Limited and Wisdom Keys Nigeria before becoming the MD/Chief Strategist of Chain Reactions Africa.

      Opayemi holds a BA (Hons) Degree in Philosophy and a Master’s in Political Science from the University of Lagos. With over 26 years of experience, he has provided executive counsel to prominent public sector clients and built a strong network within Nigeria’s government and regulatory affairs spheres.

      Opayemi is a respected leader in the public relations industry and serves on multiple industry boards and associations.

      Nkiru is an accomplished Marketing Communication and Business Growth Expert with over 20 years of experience in the Banking, Healthcare, Insurance, Public Sector, and Marketing Communication Industry.

      She currently serves as the Executive Director, Growth at Chain Reactions Africa, following her previous role as Group Chief Operating Officer (GCOO) for RedSlate (Group) Limited. She had also held key leadership roles in organizations such as Verdant Zeal Marketing Communication Group, HYGEIA Group, AIICO Insurance Plc, and First City Monument Bank (FCMB).

      Nkiru is also a writer, author, transformational coach, and founder of The MADE Forum and the Boy-Child Transformation Centre. She holds an MBA, MSc. in Human Resource Management and Development, and a BSc. in Marketing, along with several certifications from reputable institutions.

      Ayoola is a seasoned marketing and growth strategist with over 13 years of experience across the integrated marketing communication landscape, including business and growth strategy, data analysis, digital marketing, product and performance marketing, Data Science, Machine Learning, Artificial Intelligence, and Blockchain.

      He has a deep understanding of local and international consumers and develops solutions to complex organizational challenges. He is a natural leader who builds formidable teams that drive success and turn ideas into tangible results.

      Ayoola has a BSc. in Mass Communication from Bowen University, Iwo, Nigeria, and is currently writing his MBA with Nexford University; he holds several certifications in various fields such as Enterprise design thinking practitioner (IBM), Mastering people management and team leadership (Certification Edge), Artificial Intelligence (IBM), BlockChain (IBM), Coding (IBM), Data Science and Analytics (IBM), Marketing Analytics (the University of Virginia Darden School of Business), Social Media Marketing (Digital Marketing Institute), Associate CIM (the Chartered Institute of Marketing), Data Science (365 Data Science) to mention a few.

      Ayoola’s career journey spans diverse industries, from renowned agencies like SO&U, Saatchi & Saatchi to disruptive startups like DealDey.com and Opay – ORide, OWallet, Podozi.com, CMA Group – Soundcity and Spice TV, RADP/RDM, and Patricia Technologies.

      Ayoola is passionate about leading brands, ensuring they succeed in their various marketplace with the drive for constant improvement while making informed brand, marketing, and sales decisions using Data.
      As CEO/Co-founder of Umbrella, Africa’s marketplace for startup investment and exits, Ayoola empowers the next generation of African entrepreneurs. Operational in six countries, Umbrella bridges the gap between pre-seed and seed founders and investors, fostering a vibrant ecosystem for innovation and growth, including Nigeria, Ghana, Kenya, South Africa, Rwanda, and Uganda.

      Damilola is an experienced strategic thinker in marketing communications, specializing in PR, brand strategies, and content creation. Her expertise spans various sectors such as FMCG, Financial Technology, NGOs, and Government Agencies.

      With a proven track record at SOL PR and LSF PR, she has managed accounts for notable brands including MultiChoice Nigeria, Pernod Ricard Nigeria, and the Big Brother Naija reality TV show.
      At Chain Reactions Africa, she serves as an Associate Consultant, driving business strategies and client management.

      Damilola holds a B.Sc. in History and International Studies and possesses certifications in Media Management, Marketing Strategy, and Advertising.