What we do
We deliver strategic communication solutions
that enable marketing, communication,
and reputational goals.
Our name and philosophy embody INFLUENCE
We are driven to always influence. Whether that influence is a purchase decision, a behavioural change, or perhaps citizens’ buy-in of a new public policy, our work is driven by this single most important philosophy to stimulate business and communication goals.
How WE WORK
We are client-focused and culture-centric.
Working closely with our clients to understand their goals and aspirations, we leverage a profound insight of culture and trends as the pivot of our operations and excel in providing exceptional solutions that deeply connect with their target audience and enable their business and reputational goals.
Understanding of the brief
Understanding of the market
Understanding of the target audience
Developing a strategy
Implementing the strategy
Measuring success
Building lasting relationships
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In the fast-paced world of Integrated Marketing Communications (IMC), the ability to craft compelling narratives that resonate with audiences has become a vital asset. At Chain Reactions Africa (CRA), we’ve
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Following about six months of credentials presentations by some of Nigeria’s leading public relations firms, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, has announced its verdict appointing Chain Reactions
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Influencer marketing has become an increasingly popular strategy for brands looking to reach their target audience in a more authentic and engaging way. In Nigeria, where social media use is