Task

To create top of mind awareness for the HP Pavilion amongst target audience online and offline, HP launched a four-month Influencer campaign. CRN was tasked to recommend and engage an influencer with a reasonable influence and engagement for the campaign. CRN was also tasked to create content and design creatives for online and offline advertorial for the HP Envy.

Action

After careful consideration, CRN recommended musician, Adekunle Gold to the brand because, aside being a musician, he is also a known graphic designer. Once the contract was signed, CRN developed a story and mood board that was used to shoot a professional video for the campaign. CRN created a posting schedule for the Instagram and Twitter posts, Instatories and professional video. CRN also developed captions and ensured that the posts went out on scheduled days. For the advertorial of HP Envy, CRN created content, designed creative,and leveraged it in Tier 1 newspapers and relevant tech blogs. This is currently ongoing.

Results

CRN effectively handled the influencer engagement and as a result, extensive reach was attained both online and offline. For instance, so far, the professional video has garnered 720,729 views and 92,506 likes on Instagram.