Our name and belief system embody influence.
We are driven by a persistent goal to always influence. Whether that influence is a purchase decision, a behavioural change or perhaps acceptance of a new public policy or national agenda, our work is driven by this single most important philosophy.

Vision
To become Africa’s preferred PR and reputation management firm and solution hub for clients who wish to play in the reputation economy.
Mission
To offer strategic solutions to clients with passion and deep market insights. We prospect intelligently and retain clients through our impactful services.
Values
Our values are entrenched in the DNA of our company, our teams and professionals. They are ownership, responsibility, respect, discipline, creativity and audacity.
OUR SERVICES
We work in partnership with all the major technology suppliers

Ideation & Strategy
Development
This is at the heart of all that we do. To strengthen the reputation of our clients and align stakeholders behind its corporate objectives, we support them with innovative ideas and strategies.

PR & Reputation
Management
Our strategic processes help clients to translate their image-building efforts into a robust reputation held by their stakeholders. In a reputation economy, reputation has commercial value.

Online Public
Relations
We transform news into conversations allowing brands to speak directly to their online, target audiences engagingly. We help brands create conversations that connect.

Oil, Government &
Regulatory Affairs
Relationship management is key to unlocking important networking opportunities for clients. Our recent work with a major political party, has only launched us on a stronger pedestal.

Issues & Crises
Management
We helps our clients track concerns and prevents them from snowballing into crisis. We have a track record of having taken out many fires without their smoke being seen by external stakeholders.

Stakeholder
Management
Our approach to Stakeholder Management is a unique mix of International best practices blended with rare street-wise local insight. We understand the community power structure and how they work.

Corporate
Communications
Our corporate communications efforts will be aimed at calibrating the reputation of our clients to a desirable level where its internal stakeholders wear the brand like a badge of honour.

Consumer & Brand
Public Relations
We develop and implement strategic consumer PR campaigns that deliver positive brand experience for the different stakeholders of our Clients, and in the end turn them to brand ambassadors.

Media Relations
Services
Our approach to media relations is stepped in relationships built across the diverse spectrum of the media. The asset of relationship and trust has made us unique in the PR eco-system in Nigeria.

Monitoring &
Measurement
Our unique tools cut through the clutter of amorphous data, providing accurate, data-driven insights to guide strategy ensuring that we focus on the right type of conversation and engagement.

Experience &
Platforms
We are adept at successfully telling stories about clients’ experiential events. Our specialist communications facilitate conversations of client events and creating engagement with brands.
We have a reputation for being a dynamic workforce with quick turn-around time
TESTIMONIALS
GET OUR
YOUTH TRENDS
REPORT 2022
The Youth Futures 2022 is a collaborative effort between Chain Reactions and TINK Africa

Would you like to discuss a project?
We are not just an agency. We are a consultancy of influence and change. We are not just about PR – we are corporate solution providers with unique African context, insights and knowledge-driven by research, data, sentiments and our expertise.