Chain Reactions Africa - Chain Reactions Africa

We are a culture transformation engine.

Connecting brands to marketplace relationships that last

Reinforcing reputations and goodwill across the stakeholder universe

Orchestrating thought leadership for businesses and leaders

We combine our diverse cross-industry expertise, and 16-year experience with our profound understanding of culture and trends to provide innovative solutions for businesses and institutions that desire target audience affinity, robust reputations, and enduring goodwill in African markets.

Our Vision

To become Africa’s no 1 Culture-centric Public Relations and Integrated Marketing Communications Consultancy, connecting businesses and institutions to their reputational, marketing and communication goals

Our Mission

To deliver uncommon strategic solutions driven by deep market insights and shaped by the unique cultures and trends of Africa

Our core values

A.C.O.R.R.D

Audacity

We believe NO MISSION IS IMPOSSIBLE. We ask WHY NOT? When faced with WHY? We break barriers and take NO LIMITS

Creativity

This is the foundation of our prowess as a creative enterprise. It is the illumination that guides our solutions on the path of uniqueness and inventiveness

Ownership

Owners TREASURE… PROTECT… and GROW We are joint Line- Owners of the business for all long as we work here. We do not display the mentality of a hireling in speech and in conduct.

Responsibility

We take responsibility for every action and decision we take on the job. We extend this to our clients by taking responsibility for briefs committed onto our hands. We do not trade blames.

Respect

Respect is the cornerstone of our interactions, fostering an environment where every voice is heard, ideas are valued, and collaboration thrives.

Discipline

Discipline drives us to strive for excellence in everything we do. Ensuring accountability, excellence, and unwavering commitment in everything we do.

Our approach

We are client-focused and tailored to meet the unique needs of each client. We leverage our local knowledge and expertise to deliver innovative and effective communication solutions. We work closely with our clients to understand their business goals, values, and objectives, which allows us to create customized strategies and initiatives that drive business growth. Our team of seasoned professionals brings a wealth of knowledge and expertise to every project, ensuring that our clients receive world-class service and results.

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Youth Futures
Report 2022

Everyday, hundreds of brands and businesses are developing products and services targeted at the youths. We hope they can plan for best case scenarios, product innovation, and better outcomes using our report. We have merely attempted a glimpse of what to expect from Nigeria Youths in 2023