Why African Startups Need Public Relations.
In the fast-paced and dynamic world of startups, the importance of Public Relations (PR), Reputation Management, Government and Stakeholders relationship and Crisis Management often takes a back seat for many African founders. Yet, as industry experts emphasize, PR is not a luxury; it’s a necessity. This article will delve into the reasons behind African startup founders’ neglect of PR services, backed by insights from top PR practitioners, industry leaders, and examples of startups that faced reputation challenges.
