PR and Event Management for Facebook’s Third-Party Fact-Checking Launch in Senegal


Meta technologies


With the preponderance of false/fake news, especially on social media, and the global outcry against the trend, Facebook needed to show that it is really serious about the spread of such on its platform. As a result, Facebook launched the 3rd Party Fact-Checking Programme in countries like South Africa, Kenya and Nigeria. When it decided to extend the campaign to Senegal, Client briefed Chain Reactions Nigeria to provide strategic PR support for the Senegal event.


What we did

CRA developed and implemented strategic PR Leverage and Media Publicity activities after the event. CRA facilitated media participation, attendance, and coverage of the event. CRA effectively managed the event, providing on-the-ground support for the Facebook Team. CRA facilitated extensive media exploitation of the event, across print and digital media.


The Results

CRA achieved extensive media coverage of the event, resulting in 72 news mentions across print and digital media


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