PR and Event Management for Facebook’s Boost Your Business Launch in Senegal


Meta Technologies


With Senegal producing a new generation of start-ups with incredible potential, Facebook decided to launch its initiative known as Boost Your Business to help these burgeoning entrepreneurs to further build for the next billion. As usual, Chain Reactions was briefed to manage the event, as well as handle the PR Amplification of the event across print and digital media.


What we did

CRA efficiently handled all the interactions and communication with the media before, during, and after the event. During the event, CRA ensured that the media coverage was extensive and made sure that various media outlets, such as newspapers, magazines, websites, and social media platforms, were actively covering the event by sending press releases, arranging interviews with key participants, and organizing media briefings. Additionally, CRA made the most of the event’s media potential. we made sure that the event received significant coverage and attention from all major media outlets.


The Results

CRA achieved extensive media coverage of the event, resulting in 107 news mentions across print and digital media.


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